abstract
In today's pluralistic culture, atheists and adherents to a variety of non-Christian religions often dismiss the doctrine of eternal torment as absurd, and reject Christianity for apparently requiring belief in it. Meanwhile, Scripture and human experience testify to the reality that people deeply fear death, and the Bible's offer of immortal life is naturally appealing to them, as evinced by the lengths to which mankind goes to try and achieve immortality. Consequently evangelism done from a conditionalist perspective will fare just as successfully as evangelism based on escaping eternal torment, if not more so.
